Sudio Nio Colorway and Campaign
Sudio NIO was released in 2021. The colorway was one of a number of new colorway proposals. It is inspired by the Scandinavian Northern lights, lighting up our skies during a dark period plagued by a pandemic.

Concept & Development

The theme of the new colorway is “Iconic Sound”.
The early concepts are inspired by vintage colors in different items, appliances and gadgets..

Iconic Sound

Sudio NIO Aurora’s launch is themed “Iconic Sound”. On the release date, Sudio organized an online concert featuring Sandro Cavazza. The event had its own brand identity and merch together with event invitations and online posters.