Background The goal of the redesign project is to create a new packaging system that saves shipping costs, more environmental-friendly and has a streamlined designed process. In summary: Less plastic Easy design process Smaller dimensions Ideation Early in the...
Customer Footflow The goal of the first phase of the project was to establish how to best present products to look as presentable as possible. Below are initial sketches for how the products are to be displayed and how fixtures can be built – where and how. 3D...
Concept & Development The theme of the new colorway is “Iconic Sound”.The early concepts are inspired by vintage colors in different items, appliances and gadgets.. Iconic Sound Sudio NIO Aurora’s launch is themed “Iconic Sound”. On...
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