Background

The goal of the redesign project is to create a new packaging system that saves shipping costs,
more environmental-friendly and has a streamlined designed process.

In summary:

• Less plastic
• Easy design process
• Smaller dimensions

Ideation

Early in the process, we sketched out different types of solutions on how to protect the product and all other accessories that will fit inside the packaging.
The packaging is prototyped and tested.
Usability and unboxing experience were the main factors in choosing the final design.

Refinement

The packaging is designed to have three main parts to maintain simplicity and to keep a high-end unboxing experience:

• • • Product holder
    • Inner box
    • Sleeve

The shape and dimensions of the packaging is set to a standard that will fit upcoming models and their accessories.

The product holder is the innermost module.
It holds the product in place and prevents it from moving during travel.
The product is lowered to reduce vibrations and to create a pit and provide space for gripping.

The innerbox holds the product holder and all accessories. It has acover which holds down the product and it further prevents movement during travel.

The Sleeve is the outermost layer that shows the product on displays.

Final Design

With the new packaging design with only paper, tons of plastic are avoided; making the new packaging more sustainable.