Norrtälje Basket Identity
Norrtälje Basket is a non-profit basketball organisation. With the help of branding, design and marketing, we have made the club look more professional and increase the number of club members from barely 30 in 2019 to over 300 in 2021 and counting! The club's new identity, social media and website also helped increase sponsorships that fund all activities and a brand new basketball court.

The Logo

The Norrtälje Basket logo is a representation of the city emblem – an upside down anchor. Having only 3 colors, the logo is easy to use and easy to produce.

No matter the background, the same logo can be used effectively without any changes and its legibility stays consistent.